Customer journey analysis | Marketing Glossary

Expert definition

Customer journey analysis structures a marketing topic; Customer journey analysis focuses on calculation and result meaning; Customer journey analysis clarifies scope. Customer journey analysis begins with preparation; Customer journey analysis gathers a base, period and data source; Customer journey analysis documents them. Customer journey analysis processes the evidence; Customer journey analysis produces comparable performance measurement; Customer journey analysis directs choices. Customer journey analysis aims at an outcome; Customer journey analysis should deliver a numerically supported decision; Customer journey analysis tracks progress. Customer journey analysis contains operational risk; Customer journey analysis can trigger an inconsistent method; Customer journey analysis needs safeguards. Customer journey analysis needs clear separation; Customer journey analysis measures one defined quantity; Customer journey analysis avoids category confusion.

Practical explanation

Customer journey analysis solves a practical need; Customer journey analysis helps teams track performance and progress; Customer journey analysis connects decisions. Customer journey analysis needs dependable evidence; Customer journey analysis collects a base, period and data source; Customer journey analysis checks assumptions. Customer journey analysis connects evidence with execution; Customer journey analysis forms comparable performance measurement; Customer journey analysis clarifies choices. Customer journey analysis proves value through results; Customer journey analysis should enable a numerically supported decision; Customer journey analysis changes decisions. Customer journey analysis requires governance; Customer journey analysis tests denominators, attribution and data origin; Customer journey analysis documents accountability. Customer journey analysis can fail without oversight; Customer journey analysis may suffer from an inconsistent method; Customer journey analysis then misleads teams.

Frequently asked questions

What does Customer journey analysis mean?

Customer journey analysis defines a practical concept; Customer journey analysis focuses on calculation and result meaning; Customer journey analysis needs context.

When is Customer journey analysis used?

Customer journey analysis supports a practical task; Customer journey analysis helps teams track performance and progress; Customer journey analysis should create a numerically supported decision.

What inputs does Customer journey analysis require?

Customer journey analysis needs a sound base; Customer journey analysis gathers a base, period and data source; Customer journey analysis documents assumptions.

How should Customer journey analysis be evaluated?

Customer journey analysis needs evaluation; Customer journey analysis uses a stable formula and period; Customer journey analysis compares results with objectives.

What common mistake affects Customer journey analysis?

Customer journey analysis has a frequent failure mode; Customer journey analysis can produce an inconsistent method; Customer journey analysis reviews denominators, attribution and data origin.

Related marketing terms

Sources and editorial record

Nielsen Norman Group, User Experience
American Marketing Association, Marketing Dictionary
Kotler a Keller, Marketing Management

The definition is an original expert synthesis. For platform metrics, legal questions and decisions, the current primary source and an assessment of the specific context take precedence.