Account-based marketing | Marketing Glossary

Expert definition

Account-based marketing organizes a defined area; Account-based marketing works with direction, priorities and resources; Account-based marketing sets boundaries. Account-based marketing depends on evidence; Account-based marketing needs a diagnosis, goal and constraints; Account-based marketing validates them. Account-based marketing turns inputs into work; Account-based marketing enables a deliberate directional choice; Account-based marketing informs decisions. Account-based marketing serves a defined purpose; Account-based marketing should enable resources focused on priorities; Account-based marketing verifies effect. Account-based marketing can lose value; Account-based marketing may allow an activity list without choices; Account-based marketing requires monitoring. Account-based marketing is not interchangeable; Account-based marketing also defines exclusions; Account-based marketing preserves its boundary.

Practical explanation

Account-based marketing supports a real task; Account-based marketing helps a company choose a longer-term direction; Account-based marketing clarifies action. Account-based marketing begins with evidence; Account-based marketing needs a diagnosis, goal and constraints; Account-based marketing exposes assumptions. Account-based marketing organizes the process; Account-based marketing develops a deliberate directional choice; Account-based marketing gives direction. Account-based marketing needs a useful result; Account-based marketing should deliver resources focused on priorities; Account-based marketing guides the next move. Account-based marketing needs accountable control; Account-based marketing checks risks and revision conditions; Account-based marketing assigns ownership. Account-based marketing can fail without oversight; Account-based marketing may suffer from an activity list without choices; Account-based marketing then misleads teams.

Frequently asked questions

What does Account-based marketing mean?

Account-based marketing covers a defined topic; Account-based marketing concerns direction, priorities and resources; Account-based marketing needs context.

When is Account-based marketing used?

Account-based marketing guides practical work; Account-based marketing allows managers to choose a longer-term direction; Account-based marketing should enable resources focused on priorities.

What inputs does Account-based marketing require?

Account-based marketing relies on groundwork; Account-based marketing uses a diagnosis, goal and constraints; Account-based marketing validates evidence.

How should Account-based marketing be evaluated?

Account-based marketing needs evaluation; Account-based marketing uses decision consistency and milestones; Account-based marketing compares results with objectives.

What common mistake affects Account-based marketing?

Account-based marketing needs safeguards; Account-based marketing can trigger an activity list without choices; Account-based marketing verifies risks and revision conditions.

Related marketing terms

Sources and editorial record

American Marketing Association, Marketing Dictionary
Kotler a Keller, Marketing Management
Harvard Business Review, Strategy

The definition is an original expert synthesis. For platform metrics, legal questions and decisions, the current primary source and an assessment of the specific context take precedence.