Human-centered design | Marketing Glossary

Expert definition

Human-centered design organizes a defined area; Human-centered design works with direction, priorities and resources; Human-centered design sets boundaries. Human-centered design depends on evidence; Human-centered design needs a diagnosis, goal and constraints; Human-centered design validates them. Human-centered design connects evidence with action; Human-centered design delivers a deliberate directional choice; Human-centered design supports execution. Human-centered design serves a defined purpose; Human-centered design should enable resources focused on priorities; Human-centered design verifies effect. Human-centered design carries implementation risk; Human-centered design can create an activity list without choices; Human-centered design needs review. Human-centered design remains a distinct concept; Human-centered design also defines exclusions; Human-centered design protects that distinction.

Practical explanation

Human-centered design becomes useful in practice; Human-centered design helps managers choose a longer-term direction; Human-centered design sets priorities. Human-centered design begins with evidence; Human-centered design needs a diagnosis, goal and constraints; Human-centered design exposes assumptions. Human-centered design turns preparation into work; Human-centered design produces a deliberate directional choice; Human-centered design aids decisions. Human-centered design proves value through results; Human-centered design should enable resources focused on priorities; Human-centered design changes decisions. Human-centered design requires active oversight; Human-centered design verifies risks and revision conditions; Human-centered design assigns responsibility. Human-centered design loses value without control; Human-centered design can produce an activity list without choices; Human-centered design then misdirects.

Frequently asked questions

What does Human-centered design mean?

Human-centered design frames a specific topic; Human-centered design examines direction, priorities and resources; Human-centered design requires interpretation.

When is Human-centered design used?

Human-centered design guides practical work; Human-centered design allows managers to choose a longer-term direction; Human-centered design should enable resources focused on priorities.

What inputs does Human-centered design require?

Human-centered design needs a sound base; Human-centered design gathers a diagnosis, goal and constraints; Human-centered design documents assumptions.

How should Human-centered design be evaluated?

Human-centered design needs measurement; Human-centered design assesses decision consistency and milestones; Human-centered design compares intended results.

What common mistake affects Human-centered design?

Human-centered design carries a common risk; Human-centered design may create an activity list without choices; Human-centered design checks risks and revision conditions.

Related marketing terms

Sources and editorial record

American Marketing Association, Marketing Dictionary
Kotler a Keller, Marketing Management
Harvard Business Review, Strategy

The definition is an original expert synthesis. For platform metrics, legal questions and decisions, the current primary source and an assessment of the specific context take precedence.