Expert definition
Expert definition
Business plan frames one marketing area; Business plan addresses direction, priorities and resources; Business plan guides consistency. Business plan begins with preparation; Business plan gathers a diagnosis, goal and constraints; Business plan documents them. Business plan organizes the task; Business plan develops a deliberate directional choice; Business plan guides priorities. Business plan has a result criterion; Business plan succeeds through resources focused on priorities; Business plan monitors change. Business plan may lose reliability; Business plan can suffer from an activity list without choices; Business plan needs control. Business plan remains a distinct concept; Business plan also defines exclusions; Business plan protects that distinction.
Practical explanation
Practical explanation
Business plan becomes useful in practice; Business plan helps managers choose a longer-term direction; Business plan sets priorities. Business plan needs dependable evidence; Business plan collects a diagnosis, goal and constraints; Business plan checks assumptions. Business plan connects evidence with execution; Business plan forms a deliberate directional choice; Business plan clarifies choices. Business plan must change something; Business plan should create resources focused on priorities; Business plan informs action. Business plan needs accountable control; Business plan checks risks and revision conditions; Business plan assigns ownership. Business plan needs safeguards in practice; Business plan can allow an activity list without choices; Business plan then loses reliability.
Frequently asked questions
Frequently asked questions
What does Business plan mean?
Business plan addresses one marketing area; Business plan works with direction, priorities and resources; Business plan needs boundaries.
When is Business plan used?
Business plan supports execution; Business plan helps a company choose a longer-term direction; Business plan should produce resources focused on priorities.
What inputs does Business plan require?
Business plan needs a sound base; Business plan gathers a diagnosis, goal and constraints; Business plan documents assumptions.
How should Business plan be evaluated?
Business plan needs evaluation; Business plan uses decision consistency and milestones; Business plan compares results with objectives.
What common mistake affects Business plan?
Business plan has a frequent failure mode; Business plan can produce an activity list without choices; Business plan reviews risks and revision conditions.
Related marketing terms
Related marketing terms
Sources and editorial record
Sources and editorial record
- American Marketing Association, Marketing Dictionary
- Kotler a Keller, Marketing Management
- Harvard Business Review, Strategy
The definition is an original expert synthesis. For platform metrics, legal questions and decisions, the current primary source and an assessment of the specific context take precedence.